Yinova

Positioning
Brand Identity

We worked with Yinova to help articulate their mission and vision as the leading New York-based acupuncture practice prepares to expand. We began by clarifying and updating the brand positioning, emphasizing how the expert practitioners work in partnership with patients to help them take control of their well-being. We then translated this concept into a clean visual identity that alludes to Yinova’s emphasis on women’s health in a modern, subtle way. A new logo and color palette serve to reinforce the brand’s clinical expertise and authority while maintaining the softness and warmth that characterize the practice.