Yinova

THE GOODS
Brand Positioning & Tagline
Visual Identity
Marketing Collateral
Art Direction for Photography
& Interior Design

PHOTOGRAPHY
Stephanie Geddes

INTERIORS
Studio Eber

WEBSITE
Barrel NY

In preparation for its expansion, The Yinova Center hired us to help articulate its mission and vision as NYC’s leading acupuncture practice.

We developed a new logo and color palette to reinforce the brand’s clinical expertise and authority, while communicating the tranquility and warmth that characterize the center.

We, then, translated this direction into a clean, visual identity (with complementary packaging) that alludes to Yinova’s emphasis on women’s health in a subtle, modern way.