Brand Identity

We developed the logo and visual identity for Planted, a plant-based meal delivery startup in NYC. We took a holistic look at the existing name and philosophies behind the business. A period added to the logotype emphasizes the grounded nature of the concept, its circular pathway alludes to the cyclical nature of food and the nourishment of both people and planet. The pop of yellow was both sun-inspired, and a nod to nutrient-dense yellow foods like turmeric and Meyer lemons.