Daily Dose

Naming
Brand Identity
Package Design
Copywriting

To cut through the clutter and stand out on shelves, we made a conscious departure from the earthier tones and softer looks that currently saturate the wellness market. Our inspiration was pulled from comic books and graphic novels to create a brand that elevates superfoods to superhero status and emphasizes the energizing nature of the products. We gave flavors no-nonsense, action-oriented names that set a confident and optimistic tone for the brand.