Dado

Naming
Positioning
Brand Identity

We developed positioning, naming, and a visual identity to help establish this new, tech-driven real estate company connecting buyers and sellers with the best agents. The name and logo were developed to reflect both the mission and values of the company. Dado, an architectural element that makes strong connections, embodies the company’s role in pairing up perfectly matched consumers and real estate professionals. The transparent pathways of the logotype represent the honesty, simplicity, and authenticity that Dado stands by, always guiding you through the process.