Bellina Letterpress

Naming
Brand Identity

For this new line of refined letterpress stationery, we set out to establish a name and visual identity that spoke to the sophistication and timeless nature of handwritten notes. We selected the name, Bellina for its elegance and its similarity to “velina,” a centuries-old Italian word referring to soft, light paper. The logomark is a raven, chosen for its symbolic role as a messenger and as a nod to the origin story of the company, as told by its founder.