Aloft Generation 4.0 Wallpaper

Wallpaper designs

We created a series of unique wallpaper designs to highlight the brand’s passions of music and technology, bringing a signature look to the interiors of their global portfolio. For the lobby space, we looked to the vibrations of music -- sound boards, mixers and computer binary code for inspiration, developing a dynamic, black-and-white pattern. For the guest rooms, we created custom, photographic patterns with vibrant landscape designs, dotted with unexpected elements to inject a sense of humor and surprise -- can you spot the hidden moments?