Restaurant Brand Identity
collateral & Menu Design
We collaborated with the new owners of Seesaw's Lodge to revive and reimagine the inn's flagship restaurant, Johnny Seesaw's. Designed as a gathering place in the spirit of the original restaurant's iconic fire pit, the new incarnation of Johnny Seesaw's serves up simple, inventive food with deep connections to the surrounding area and the inn's heritage. The new identity pays homage to its history, from an engraving-style logo inspired by the original facade to menu materials like leather and wood that complement the log cabin aesthetic. Icons used throughout the menu system bring to life Seesaw's lore, delighting return guests and intriguing newcomers.